Aesthetic Youth.pptVIP

Aesthetic Youth 文艺青年 English Department Class 1106 叶子 Leaf 徐颖 Shadow 施燕儿 Shyer Catalog A. Intro. B. Products services C. Marketing strategy D. Prospect E. Significance Introduction LA Catering Business Co. LTD Literature Almanac 文艺年鉴 Leaf——GM Shadow——CTO Shyer——CMO 文艺 就是我们的 范儿 products services the resturant is divided by time characteristics 6zones -decoration -music -waitperson -art -literature -souvenir Cultural knowledge QA!! Prospect a. Growing enterprise market anti-risk capability b. Diversity in products services c. Increasing biz oppotunity Significance -entertainment -cultivate LAers -spread traditional culture style ! Ming Qing Han Chin Modern the Republic of China Tang Dynasty the Cultural Revolution Han Chin Four Traditional Chinese Cuisines 四大菜系 Tang Dynasty Calabash Chicken Immortal porridge Burned tail feast Ming Qing chicken and shrimp ball soup 鸡皮虾丸汤 shrimp dumpling （水晶虾饺） sweet-scented osmanthus cakes 桂花糕 the Republic of China jiangnan fish cake （江南鱼饼） golden lion fish（金毛狮子鱼） the Cultural Revolution communal pot（大锅菜） donkey burger （驴肉火烧） Modern sushi（寿司） dessert（甜点） pizza Decoration Style S W O T -favorable location -affordable fair -versatile collegers as waitpersons -growing market demand -originality -idea leaders -possible competitor -declining staff quality -shortage of capital -lack of experience -exist debt risk -A new geographic region expansion -Sharing competitors market resources Capital Source Government grant investment Profit Loan Cost CNY 1.5 million Share 5% Profit CNY 300 thousand Capital CNY 3 million Financial standing Urban population per-capital consumption per-capital consumption of food 649.8 thousand 600 thousand yuan 480 thousand yuan 180 thousand yuan ??: ??? ??? per-capital income 10% 15% 20% 55% LAers 50-70 17-30 40-50 age 30-40 ~8:00 8:00~11:00 11:00~15:00 15:00~ LAer TIME Place Product Price Promotion 4P -according to the cultural backgr