新目标英语九年级unit13_Section_B_.ppt

Girl1: Wow! Look at this ad for Easy Care Shampoo. For the shiniest hair ever. Boy: I can’t stand ads like that! They make me really mad. Girl1: Why? Boy: They make you think that you can look like the person in the ad. But I bought that shpmpoo and it didn’t work. Girl2: I agree. Look at this one. Lookout Sunglasses. For that mysterious look. I’ll bet they don’t even keep out the sun. Boy: And what about this one! Beauty Cream—the silky skin soap. Girl2: Wait a minute! I tried Beauty Cream and it works really well. It makes your skin really soft. Have you ever tried Starshine Toothpaste? Girl1: Oh, you mean Whiter than White? Yeah, I tried it and it tastes terrible. I’d never use it. Boy: I guess you shouldn’t believe everything you read. Which slogan do you like best? Advertising: pros and cons In the modern world, advertising is everywhere！Some people think that ads are great. Others hate ads, saying that they make our cities and countryside look ugly. Many ads are aimed specially at teenagers, and some young people see mo re than 100 advertisements a day. It’s true that some ads can be very useful. For instance, they can help you to compare two different products so that you can buy the one you really need. They can also help you save money. When prices are listed, you can go to the store with the lowest price. Ads also tell you when stores are having sales. However, some advertising can be confusing or misleading. Sometimes the words sound good but don’t really tell you anything about the quality of the product. At other times, the picture in an ad looks a lot better than the real thing. And you have to be careful. At times an ad can lead you to buy something you don’t need at all. Advertising：pros and cons 广告：正反两方面 In the modern world, advertising is everywhere! Some people think that ads are great. 在当代世界上， 广告铺天盖地。 有些人认为广告非常好。 Others hate ads, saying that they make our cities and countryside look ugly． 另一些人却痛恨广告，说广告使得我们的城市和乡村看上去变丑