MAJORTOPICSANDDEVELOPMENTSINMANAGEMENT.ppt

Ford Motor Company Example In 1930, Ford had to shut down their production line. Ford was still the most Efficient Car-Maker in the world, but they lost the Competitive Advantages in the Marketplace. Different Products/Industries - Must Compete Differently Different industries, different markets, different products/services, must compete differently! Example: Sugar vs. TV ? In Service : Education vs. telephone service Different Products/Industries - Must Compete Differently III All of your business function must support your competitive strategy: Why watch is so cheaper today? Timex Example A firm must change technology before it is too late – Tire Industry example – S-curve application . Technology Improvement S-Curve Return on Technology Investment Resources Investment in Technology Development Early stage Late stage Middle stage TIMEX – Its early Success Not taken seriously at first by U.S. and Swiss watch manufacturers, Timex introduced its line of inexpensive watches in 1950. By 1970, half of the watches sold in the U.S. and lots of foreign countries were made by Timex. The success of Timex depended upon a careful matching of production and marketing strategies. The Timex formula through the early years: Mass Production and Mass Marketing. TIMEX: Mass Production Single, simple product focus Simple process technology Unskilled labor Economies of Scale Product durability stressed High degree of standardization Swiss Timex 168 parts 80 parts 6 plates 2 plates 31 screws 6 screws 100 steps 6 steps Many changes have been happened during the last decades. There have been significant changes and new developments in the academic field of “Operations Management - to reflect new demands, new trends, new requirements, and new changes in management practice. 5. New Topics and Developmentsin Operations ManagementAnd Related Research Directions and Topics - Important research topics in OM for Chinese OM scholars. From Planning Controlling: Total Quality