websitedesignbrief.docVIP

WEB DESIGN BRIEF COMPANY OVERVIEW Name Scope Industry/Sector Goods Trademarks Distribution GOODS OVERVIEW Goods Description Consumer benefits of your product and its value to the customer Competitive advantages, unique selling proposition, product positioning Distribution channels Product line if any Price category Key players manufacturers, distributors, retailers POSITIONING Positioning CONSUMERS/CUSTOMERS OVERVIEW Target audience Basic needs Purchais decision factors  “Reasons why” to belive, to try, to buy COMPETITORS OVERVIEW Competing companies/goods