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KeysHeadlinesthatinvitethereadertoreadstoriesfoundin.ppt
Keys: Headlines that invite the reader to read stories found in other sections of the paper Flag: The newspaper’s name as it appears at the top of the first page; also known as the logotype or nameplate. Headline: Words in large type at the top of a story telling what the story is about; also called a head. Byline: The reporter’s name , which appears at the head of the news or a picture story Dateline: Words at the beginning of a story that give the story’s place of origin. New Story: a story about a new event. Cutline: Explanatory information under a picture or illustration; also called a caption. Lead: The first paragraph or two of a news story, telling who, what, when, where, why/how. Alley: The white space between the columns of news stories. News Services: Name that indicates that information from more that one wire service was used in writing the news story. Jump: To continue a story from one page to another. Shows the most important or most dramatic stories and is constituted by those stories. The lead story is always presented in a heavier, larger headline font than other stories. Carries a wide range of different kinds of news.(local, national and international news) Table of contents guiding you through the whole paper Show characteristics, style and personality. BEIJING - China on Thursday issued a white paper on national defense, aiming to enhance its military transparency and boost the worlds trust in its commitment to peaceful development. The document, the seventh of its kind the Chinese government has issued since 1998, says China will never seek hegemony, nor will it adopt the approach of military expansion now or in the future, no matter how its economy develops. It gives an overall picture of Chinas national defense ranging from the security environment, national defense policy, to defense expenditure and arms control. On security environment, the white paper says the world remains peaceful and stable at large, but the international security s
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