《移动商务教学课件》ReviewNotes-EssayQuestionAnswers.docVIP

Essay Questions in Section 1 and 2 Chapter 1 Short Self-assessment Questions – Answers 1.1 Outline and explain the main differences distinguishing M-commerce from E-commerce. Pages 3 to 4 The use of wireless technologies extends the nature and scope of traditional electronic commerce (E-commerce) by providing the additional aspects of mobility (of participation) and portability (of technology). Therefore, M-commerce is sometimes referred to as mobile E-commerce. M-commerce can be considered to be a flexible solution to many of the negative aspects of fixed wired E-commerce. 1.6 Define the term “location-dependent products and services” within the wireless world. Pages 12 to 13 The ability to target products and services to customers based on an identification of their location and specific information needs at that location. For example, organizations are able to provide both Internet information and other services based on awareness of a user’s location. Internet users who are moving have expectations and requirements that are different from those who are stationary. 1.8 What is meant by “garden walling” within the mobile Internet domain? Page 11 Many business organisations in the M-commerce world develop exclusive relationships with certain wireless Internet portal providers and because many Mobile Internet portal providers have exclusive relationships with specific organisations (i.e. banks or retail outlets) these organisations are able to “garden wall” their customers (and therefore insulate them from competitors). 1.11 Define pervasive computing and outline the three main aspects of pervasive computing. Definition on page 23 There are three important aspects to pervasive computing: Computing is spread and distributed throughout the working and social domains of life in an unmanaged and dynamic wireless-networked environment, where users are predominately mobile. Devices and appliances contain embedded computing technology that can monitor and control d