CommunicationforDevelopmentinUNICEF.pptVIP

Communication for Development in UNICEF  C4D team NYHQ WCARO Network Meeting Dakar, Senegal, 8 April 2008 C4D in UNICEF Part 1: Developments since 2006 Part 2: Strategic direction Recent developments Recent developments Beginning 2008/09 biennium – focus on strategic support to key regional priorities (ACSD in Africa) Name change C4D renewed focus on behaviour and social change comm - distinct from information communication/PR - consistent with industry/UN standard Recent developments Agreement to focus on flagship interventions in line with programmes and advocacy goals based on country typologies / regional priorities (WHAT WE NEED TO DO): Highlight build on good practices Build a body of evidence on the impact of C4D/CBSC Attract donor funding 80:20 principle (HOW WE WILL DO IT): 80% of resources efforts invested in organizational priorities (child survival health MDGs in Africa Asia for instance) 20% to model innovations or address complex, underlying issues by using innovative communication approaches Recent developments Re-investing in C4D/CBSC (WHAT WE NEED): Rapid internal capacity building and staff training Establish/upgrade posts to ensure minimum operating ‘capacity’ Align structures to ensure coordination integration across programmes Allocate budgets for both sectoral cross-cutting CBSC interventions Key global regional partnerships Communication for Development (C4D) is a systematic evidence based process that is intrinsically linked to programme and advocacy elements; uses consultation and participation of children, families, communities and networks, and privileges local contexts; and relies on a mix of communication tools, channels and approaches, to promote and facilitate positive and measurable behaviour and social change. C4D/CBSC Results Increased knowledge and awareness Improved and new skills Increased demand for products and services Improvements in service delivery (e.g improved interactio