Director Dilemma.docVIP

Director Dilemma 　　Despite unbridled criticism of its “shallowness” and poor narrative， the new comedy Personal Tailor， directed by one-time master of the genre Feng Xiaogang， had earned over uS$82 million at the box office by the end of 2013. Feng’s general popularity proved a major draw， and Personal Tailor’s liberal use of product placement and mass marketing also secured major profits. It might be good news for shareholders but not for movie critics， who have bemoaned China’s increasing dependence on marketing， not talent， to sell movies. Feng Xiaogang is a classic example， having abandone