multipleregression-fordham.edu.docVIP

MULTIPLE REGRESSION After completing this chapter, you should be able to: understand model building using multiple regression analysis apply multiple regression analysis to business decision-making situations analyze and interpret the computer output for a multiple regression model test the significance of the independent variables in a multiple regression model use variable transformations to model nonlinear relationships recognize potential problems in multiple regression analysis and take the steps to correct the problems. incorporate qualitative variables into the regression model by using dummy variables. Multiple Regression Assumptions The errors are normally distributed The mean of the errors is zero Errors have a constant variance The model errors are independent Model Specification Decide what you want to do and select the dependent variable Determine the potential independent variables for your model Gather sample data (observations) for all variables The Correlation Matrix Correlation between the dependent variable and selected independent variables can be found using Excel: Tools / Data Analysis… / Correlation Can check for statistical significance of correlation with a t test Example A distributor of frozen desert pies wants to evaluate factors thought to influence demand Dependent variable: Pie sales (units per week) Independent variables: Price (in $) Advertising ($100’s) Data is collected for 15 weeks Pie Sales Model Sales = b0 + b1 (Price) + b2 (Advertising) Interpretation of Estimated Coefficients Slope (bi) Estimates that the average value of y changes by bi units for each 1 unit increase in Xi holding all other variables constant Example: if b1 = -20, then sales (y) is expected to decrease by an estimated 20 pies per week for each $1 increase in selling price (x1), net of the effects of changes due to advertising (x2) y-intercept (b0) The estimated average value of y when all xi = 0 (assuming all xi = 0 is within t