民营企业文化塑实例.doc

民营企业企业文化塑造实例 摘要：近几年来，民营企业在我国国民经济中的地位日渐突出，企业规模也在逐渐扩大，成为我国国民经济中的重要组成部分。但是难以形成规模效应却是民营经济始终存在的问题。入世后，民营企业将面对同时来自国内外的竞争压力， 要在竞争中求生存和发展，就必须建立自己优秀的企业文化，强化企业软实力。目前，从民营企业文化建设现状看，尽管大多数企业对文化建设己有了一定程度的认识。但是，重形式轻内涵、“老总文化”等问题的普遍存在，却妨碍着企业的良性发展。没有现代化的企业文化理念和相适应的企业文化氛围己经成为民营企业发展的一大“软肋”。因此，本文以民营企业文化为切入点，结合实例，对如何塑造民营企业文化提出对策和建议。 关键词：民营企业；企业文化；竞争力 Abstract: In recent years, private enterprises in China's national economy have become increasingly prominent, firm size is also gradually expanding to become an important part of our national economy. But difficult to form economies of scale but there is always the problem of the private economy. Accession to the WTO, private enterprises will face competitive pressure from home and abroad, In the competition for survival and development, it is necessary to establish its own corporate culture, and strengthen the soft power. The current status quo from the private enterprise culture construction, although most businesses on the cultural construction has a certain degree of understanding. However, the prevalence of heavy form of light connotation, "boss culture", but it hinders the healthy development of enterprises. The modern concept of corporate culture and to adapt corporate culture has become the development of private enterprises, "the soft underbelly". Therefore, to private enterprise culture as the starting point, with examples, to put forward countermeasures and suggestions on how to shape the culture of private enterprise. Keywords: private enterprises; corporate culture; competitiveness 知识经济的兴起、经济全球化的加剧和我国深化改革、扩大开放、完善社会主义市场经济体制的新形势，使民营企业既面临良好的发展机遇，又面对国内外各类企业前所未有的竞争压力，如何通过企业理念创新、企业文化建设来增强企业的凝聚力，从而打造企业核心竞争力，推动企业持续发展已成为企业的当务之急。在这种背景下，企业文化再次引起企业界和管理学界广泛关注，更多的民营企业开始重视企业文化建设。但是应当看到，一些民营企业对企业文化建设认识不足，重视程度不够的问题并没有从根本上得到解决。企业经营战略与日常管理暴露出不少问题。企业员工整体素质不高，企业缺乏凝聚力、向心力，这些问题制约了企业的发展，使企业难以适应国内外竞争日益激烈的新局面。企业文化是企业的最高信念，是企业的灵魂，是企业一切生产经营活动园满完成的思想保障，是企业行为规范的内在约束，是企业凝聚力、向心力、战斗力、生命力的动力源。民营企业只有加强文化建设，才能插上腾飞的翅膀，在竞争中占据制高点，掌握主动权，把