网店网络推广方策划.docVIP

V名远播许嵩周边店 网络推广策划书 策划人：周之川、胡陛超、 刘吉祥、刘雪银、袁雁霖 学校：贵州盛华职业学院 专业：互联网营销与管理 班级：2012级互联网实验班 日期：2013年7月3日 目录 1、网店的基本介绍··························3 2?、市场分析································4?? 1淘宝周边明星产品市场分析 ···············4 2.2许嵩及其粉丝分析························4 2.3 SWOT分析 ·····························4 2.4消费者及购买能力分析····················5 3、竞争分析及策略··························6 3.1竞争者··································6 3.2竞争者的优势与劣势分析··················7 推广方案································8 4.1站内推广方案····························8 4.2站外推广方案 ····················8、9、10 1、网店基本介绍 店名由来 自从学习了淘宝开店，就打算做个许嵩周边的专卖店，而自己以前的论坛，贴吧的