The relationship between advertising and media.docVIP

The relationship between advertising and media 　　【Abstract】Advertisement creativity is a creative thinking， creative means and ideas of the past did not have a thing or idea， or， in the past is irrelevant things or concepts are combined into new things or ideas. Good advertising creative works to make advertisement information more vivid， more convincing. Advertising creativity from its essence and connotation， not much difference. But in the creation process， advertising works on different media， inevitable requirement of advertising creative is different in design. 　　【Key words】Media；a