XX家具大卖场国促销方案策划书.docVIP

XX家具大卖场国庆促销方案策划书 策划人：candy feng 策划时间：2009-09-04 策划对象：家具 策划目的：产品销量起到明显提升效果卧房五件套、儿童房套装、客厅沙发（真皮和布艺）茶几套装、餐厅餐桌套装、家居摆件饰 （1）报纸：当地商报，家居建材报 1.广告 （2）电视：当地的新闻频道，一定是群众晚上爱看的 （3）DM单：在各新小区，超市门口，菜市口，居民楼 （4）海报：可和小区物管协商，去小区里面的公告栏贴上，在卖场外面贴，海报内容要吸引大家！突出两个方案！ （1）根据当地报纸收费情况为主，可打电话咨询当地。 （2）根据当地收费情况为主，可打电话咨询当地电视台 2.成本 （3）一般的A4纸大小，普通的0.06一张，要作成什么效果由任主决定！ （4）费用都比较灵活，可以自己谈！ 宣传主要内容： 和超市合作，广告上就写， “精打细算，有多少，拿多少”！去XX超市抢购吧，XX家具卖场为您买单，一举两得哦，买了家具，还可再拿多少，意思就是这样，定下之后会再谈广告创意的这块，这里就先写大致意思！这份内容在超市门口和人群多的地方发！ 在电视上或则报纸上，广告要这样写：买了家具，还缺什么呢？去XX超市吧，你选购，我买单！需要什么，拿什么，还不赶快行动！还有写上以旧换新的广告，策划细节，满意后再谈！ PS：任主，这是大体思维，因细节需要全方面考虑，是个大工程，如满意，再联系我，详谈细节问题！有什么问题，可随时联系我，沟通交流！谢谢 QQ：416662082（注名：威客） the party. Focus on honesty and self-discipline standards of four clean four consciousness, hold the work principle and various violations of party discipline punishment ... 2. series spoke. To XI on ruling acting political XI General Secretary series important speech reading (2016 version) XI General Secretary important speech articles selected (leaders reading) and out poverty for basic textbook, in-depth learning understand XI General Secretary series important speech spirit and on Fujian work of series important indicates spirit, understand on reform development stable, and Interior diplomatic defense, and rule party ruling army of important discusses, understand throughout which of Marx doctrine position views method, Grasp the true faith through the pursuit of, historical sense, sincere feelings for the people, pragmatic style of thought. Should pay attention to the overall grasp and master relationship and prevent fragmentation. Address learning series, attention should be paid based on persisting and developing socialism with Chinese characteristics to the theme, focuses on understanding comrade XI Jinping as General Secretary of the CPC Central Committee on governance of the new concept of new ideas and new strategies. (1) the deep