英汉广告文化和译8.docVIP

某某大学 本科生毕业论 文 英汉广告文化和翻译 学生姓名： 某某 指导老师： 某某 院 （系）： 外语学院 年级专业： 英语某届 完成日期： 2012年3月3日 English-Chinese Advertisement Culture and Translation Abstract Advertising is a particular need to, through some form of media, the public and the extensive transmission of information to the public means of publicity. Advertising has the branch of broad sense and narrow sense , Advertisement is not only an economic activity，but also a cultural communication . In China，the authoritative definition of advertisement is the Advertisement Law of the Peoples Republic of China . Advertisement refers to Any commercial advertisement , which passes certain media or forms , directly or indirectly introducing their commodities being sold or services being provided . The translator is in important position to apply advertisement languages . At the same time , they confront any kinds of difficulties , because of the different culture and language if different counties . In evidence , the translation of the advertisement is different from the other stylistics . The translator should have universal knowledge including language , culture of society , folkway , aesthetics , psychics , economics and advertisements principle . At the same time , the translators also adopt new strategies when they translate . Advertisement culture includes the culture of goods and the culture of market . The advertisement is a propaganda form which is the sales of commodity of cross-nation and cross-culture . Key Words : Advertisement ; cross-cultural ; communication ; differences ; strategy ; 摘 要 广告是为了某种特定的需要，通过一定形式的媒体，公开而广泛地向公众传递信息的宣传手段。广告有广义和狭义之分， 广告活动不仅是一种的经济活动，还是一种文化交流。在中国，广告的权威性定义是指中华人