An Empirical Study of the Relationship Between Young Adult Consumers Characterized by Religiously-Or.docVIP

An Empirical Study of the Relationship Between Young Adult Consumers Characterized by Religiously-Or 　　Abstract 　　The purpose of this study is to examine the relationship between young adult consumers who are characterized by a particular family communication pattern at home, and their level of materialistic values. The data was collected through self-administered questionnaires. A general profile of the respondents is discussed in the study, and the sample consisted of 956 respondents. The majority of the respondents were Malays followed by Chinese and Indians. The proportion of female respondents was higher than the male respondents. Most of the respondents were single and in the age group of between 19-29 years old. Pearson correlation was employed to examine the associations between the main constructs of the proposed model. Specifically,?it?was?found?that?the?correlation?coefficient? between materialism and socio-oriented family communication, concept-oriented family communication and religiously-oriented family communication were positive and?significant.??Internal?consistency?reliability?assessment? using?Cronbach?coefficient?alpha?revealed?that?all?the?four? dimensions?had?high?reliability.?The?implications,?significance and limitations of the study are discussed. 　　Key words: Materialism; Socio-Oriented Family Communication; Concept-Oriented Family Communication; Religiously-Oriented Family Communication; Young Adults. 　　RéSUMé 　　L’objectif?de?cette?étude?est?d’examiner?la?relation?entre? les jeunes adultes consommateurs qui sont caractérisés par un schéma de communication de la famille notammentà la maison, et leur niveau de valeurs matérialistes. Les données ont été collectées par le biais questionnaires autoadministrés.?Un?profil?général?des?répondants?est?discuté? dans?l’étude,?et?l’échantillon?se?composait?de?956?répondants. la majorité des répondants ont été suivis par les Chinois Malais et les Indiens. la proportion de répondants de sexe féminin