chapter5businessintelligencedatawarehousing,data.pptVIP

? 2005 Prentice Hall, Decision Support Systems and Intelligent Systems, 7th Edition, Turban, Aronson, and Liang 5-* Web Analytics/Intelligence Web analytics Application of business analytics to Web sites Web intelligence Application of business intelligence techniques to Web sites ? 2005 Prentice Hall, Decision Support Systems and Intelligent Systems, 7th Edition, Turban, Aronson, and Liang ? 2005 Prentice Hall, Decision Support Systems and Intelligent Systems, 7th Edition, Turban, Aronson, and Liang 5-* Learning Objectives Describe the issues in management of data. Understand the concepts and use of DBMS. Learn about data warehousing and data marts. Explain business intelligence/business analytics. Examine how decision making can be improved through data manipulation and analytics. Understand the interaction betwixt the Web and database technologies. Explain how database technologies are used in business analytics. Understand the impact of the Web on business intelligence and analytics. ? 2005 Prentice Hall, Decision Support Systems and Intelligent Systems, 7th Edition, Turban, Aronson, and Liang 5-* Information Sharing a Principle Component of the National Strategy for Homeland Security Vignette Network of systems that provide knowledge integration and distribution Horizontal and vertical information sharing Improved communications Mining of data stored in Web-enabled warehouse ? 2005 Prentice Hall, Decision Support Systems and Intelligent Systems, 7th Edition, Turban, Aronson, and Liang 5-* Data, Information, Knowledge Data Items that are the most elementary descriptions of things, events, activities, and transactions May be internal or external Information Organized data that has meaning and value Knowledge Processed data or information that conveys understanding or learning applicable to a problem or activity ? 2005 Prentice Hall, Decision Support Systems and Intelligent Systems, 7th Edition, Turban, Aronson, and Liang 5-* Data Raw data collected manual