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mb52-rnreducation
Subject code name MB0052- Strategic Management and Business Policy
1 What is strategy S ? Explain various level of S in an organization.
a S comes from Greek word .It r.t military general combines stratus the army and ago to lead . Its concept started in the military over time, it entered Business.Its military S is to secure competitive advantage over rivals.
Seven definitions of S are as
As per Chandler 1962 ,we adopt courses of action for carrying out firm’s goals.
As per Andrews 1962 ,plans for achieving goals are stated in such a way so as to define what business co is .
As
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