广州南都医疗器产品的市场信息分析与应用探讨.docVIP

学校代码： 11059 _ 学 号：0813011041 Hefei University 本科毕业论文 BACHELOR DISSERTATION 论文题目：广州南都医疗器械产品的市场信息分析与应用探讨 学位类别： 管理学学士 学科专业： 信息管理与信息系统 作者姓名： 宋银银 导师姓名： 郭 伟 光 广州南都医疗器械产品的市场信息分析与应用探讨 中 文 摘 要 市场营销以交换为核心，那么从市场环境及消费者需求等方面进行信息的搜集、调研分析、寻找和确立细分市场及目标市场，并使信息在最短最快的时间传达到相关决策部门，以制订科学的市场营销策略和生产研发计划，在满足市场和消费者需求的同时，才能更好更快的实现企业的整体战略目标。 信息已成为企业的一种无形资源，企业的经营决策必须建立在真实准确的信息之上。而每一项经营决策都会经过从信息的搜集到信息调研分析，再到审查活动阶段和抉择活动阶段。所以，在激烈的市场竞争中，只有充分的搜集、整理、归纳、分析、总结这些所掌握的信息资源，才能为企业产品研发和营销决策提供可靠依据，企业才能确定决策的目标和发展方向。Guangzhou Nandu Medical Equipment Market Information Analysis and Application ABSTRACT Marketing to the exchange as the core, then from the market environment and the consumer demand and other aspects of the information collection, analysis, seek and establish the market segmentation and target market, and make information the fastest in the shortest possible time to convey to the relevant departments, to formulate the scientific marketing strategy in R D and production plan, to meet the market and consumer demand at the same time, in order to better and faster to achieve the integral strategy goal of the enterprise. Information has become one kind of enterprise intangible resource, the enterprise management decision must be based on true and accurate information. And every management decision can pass information from the collected information research and analysis, and then to review activities and choice activity stage stage. So, in the fierce competition in the market, only the full collection, collation, analysis, Baconian, summary of the control of information resources, in order for the enterprise product development and marketing to provide a reliable basis for decision-making, the enterprise can determine the decision-making target and develo