企业文化的形成建设.docVIP

摘 要 企业文化作为社会大文化的一个子系统，客观地存在于每一个企业之中。优秀的企业文化，将极大地促进企业的发展，反之则将削弱企业的组织功能。正如《财富》杂志评论员文章所指出，世界500强胜出其他公司的根本原因，就在于这些公司善于给他们的企业文化注入活力。美国哈佛大学的约翰.科特教授和詹姆斯.赫斯克特教授深入研究了企业文化与企业长期经营业绩之间的相关性。他们在《企业文化与经营业绩》一书中指出：“企业文化对企业长期经营业绩有着重大的作用。我们发现具有重视所有关键管理要素（消费者要素、股东要素、企业员工要素），重视各级管理人员领导艺术的公司，其经营业绩远远胜于那些没有这些企业文化特征的公司。在11年的考察期中，前者总收入平均增长682%，后者则仅达166%；前者公司股票价格增长为901%，而后者为74%；前者公司净收入增长为756%，而后者仅为1%。” 企业文化总是随着企业和社会文化的发展而不断发展，因此，企业文化的建设是企业的永恒主题。那么究竟什么是企业文化？企业文化的内涵是什么？企业文化是如何形成的？这是学者和企业家们在讨论企业文化建设时十分关注并值得探讨的问题。本文首先分析这些基本问题，然后提出建设企业文化应抓好的几个重要环节。 Abstract Corporate culture as a subsystem of great social and cultural objectively exist in every business being. Excellent corporate culture, will greatly facilitate the development of enterprises, on the contrary it will erode the organization functions. As the Fortune magazine commentators article pointed out, the worlds top 500 companies to win the other fundamental reason is that these companies are good at to revitalize their corporate culture. Harvard Universitys John. Professor and James Ivory. Heskett, Professor in-depth study of the corporate culture and corporate long-term relationship between business performance. Their corporate culture and business performance in his book: corporate culture long-term business performance of enterprises has a major role. We found that all key elements of management with emphasis on consumer elements, elements of the shareholders, employees elements , attention to the senior management leadership of the company, its operating results far better than those without these characteristics of the company culture. In 11 years of study period, the former an average increase of 682 percent of total revenue, while the latter only up to 166%; the former stock prices increased 901%, while the latter was 74%; the former is 756% net income growth, which is only 1%. corporate culture is always with the business and social cultural development and continue to develop, therefore, the corporate culture construction is the