奇瑞市场调查报设计.docVIP

芜湖市奇瑞汽车市场需求调查设计 安徽工程大学 市场营销091 姓名：不详 学号：保密 ：引言 市场调查背景 瑞汽车股份有限公司成立于1997年1月8日，注册资本38.8亿元。公司以打造“国际名牌”为战略目标，经过十四年的创新发展，现已成为国内最大的集汽车整车、动力总成和关键零部件的研发、试制、生产和销售为一体的自主品牌汽车制造企业，以及中国最大的乘用车出口企业。公司已在国内建有芜湖、大连、开封和鄂尔多斯四大生产基地，在海外十五个国家和地区建成了16个工厂，具备年产90万辆整车、90万台套发动机及变速箱的生产能力。目前，公司建立了A00、A0、A、B、SUV五大乘用车产品平台以及微车、客车和重卡等产品平台；拥有奇瑞、旗云、瑞麒、威麟和开瑞等五大品牌，上市产品覆盖乘用车、商用车和微车等十三大系列，共二十六款车型。奇瑞以“安全、节能、环保”为产品发展目标，先后通过ISO9001、德国莱茵公司ISO/TS16949等国际质量体系认证。众所周知，芜湖市是奇瑞汽车有限公司的总部，随着社会经济的不断发展，人们对汽车的消费量日趋增长，而国内国际的汽车品牌数量也日渐增加。为了更好地配合芜湖市奇瑞汽车在芜湖市市场的占有和竞争更加有利，评估芜湖市汽车市场的营销环境，制定相应的生产、营销计划，预先进行市场调查预测是必须的环节，以科学制定芜湖市市场生产与销售计划，降低成本，生产能够满足消费者需求的汽车外观、性能等。本次市场调查将围绕策划金三角的三个立足点：消费者、市场、竞争者来进行。 implementation of corrective tasks for the new problems found in a timely manner into the special rectification and rectification category. In-depth summary of good practices and good experience in educational practice, good around the typical, continue to promote the rectification, to prevent repeated rebound, use of the results of the activities, timely organization look back again. The theoretical results, continuously consolidate and deepen and expand educational practice to achieve the system results, practical results. Three, the main problems and rectification measures focus on rectification goals, determined to honor the commitment rectification measures to build long-term mechanism style construction bureau Party, improve the ideological style The construction and working level, according to the list of issues to sort it out, with overall requirements to carry out the mass line of educational activities, focus on the implementation of the rectification, enhance team ability to discover and solve their own problems, focus on building a political firm, pioneering and innovative, wholeheartedly for the people, strive for unity, harmony, strong collective leadership (a honest and clean.) there lack of global awareness and innovation problem in carrying out the democratic centralism of the party. The party will discu