学士学位论文--“迎客松”黄山毛峰茶叶包装设计.docVIP

学号 14101120071 毕 业 设 计 题目： “迎客松  “迎客松”黄山毛峰茶叶包装设计  摘 要 中国茶文化源远流长，博大精深、为中华民族之国粹。现今的中国，由于世界经济体系密切的联系在一起，使得中国茶包装产品成为世界各国的大杂烩。许多设计师追求的是个性化包装设计，而忽视了商品的基本属性。本次毕业设计将面向中高收入消费群体和中老年人士，选用“迎客松”黄山毛峰二级茶叶作为这次毕业选题。在了解“迎客松”黄山毛峰这个品牌的前提下，重新定位，对具体的茶包装结构加以改进，版式、色彩等方面进行改良与创新。在突破传统包装的形式下，吸收国内外茶包装成功经验，以达到色彩沉稳、色调统一、简洁大方、艺术环保的效果。 　 关键词：  ABSTRACT Chinese tea culture has a long history, extensive and profound, as the quintessence of the Chinese nation. In todays China, because of the close together, the world economic system makes Chinese tea packaging products around the world. Many designers pursue personalized packaging design, and neglected the basic attributes of goods. This graduation design will be geared to the needs of high income consumer group and middle-aged and old people, choose guest-greeting pine huangshan maofeng tea secondary tea as the graduation topic selection. In the understanding of guest-greeting pine huangshan maofeng tea under the premise of the brand, repositioning, for the specific tea packaging structure is improved, such as typography, color for improvement and innovation. Under break the traditional forms of packaging, the absorption of tea packaging at home and abroad successful experience, in order to achieve color composed, tonal and unified, concise and easy, art, the effect of environmental protection. Key words:Guest-greeting pine; Huangshan m aofeng tea; Packaging design; concise  目 录 摘 要 I ABSTRACT II 引 言 1 1 选题的来源 1 2 研究现状 （市场调研及分析） 2 2.1国外茶叶包装设计分析 2 2.1国内茶叶包装设计分析 3 3 设计过程 4 3.1 设计定位 4 3.2 “迎客松”黄山毛峰茶叶包装设计构思 4 3.2.1 从传统茶包装设计上分析 4 3.2.2 从标志设计上构思 5 3.2.3 从色彩设计上构思 5 3.2.4 从图形元素设计上构思 6 3.2.5 从版式设计上构思 6 3.2.6 从包装材料上的设计构思 6 3.2.7 从包装结构上的构思 7 3.3 设计、制作过程中遇到的问题和解决方法 7 4 创新价值 8 4.1 包装结构上的革新