HND Mareting An Introduction 市场学导论报告作业答案.docVIP

1 please describe the purpose and importance of marketing research to organisations.(expected response:approximately 200 words) Answering this question youll be asked to interpret the meaning of marketing research first, then explain the importance of marketing research. An explaination of the importance of marketing research to include points such as: Definition of marketing research (?? ? Marketing research is a method or instrument by gather(collect), sort(process), analyse, interpret information and finally draw an useful conclusion the companys marketing strategy will benefit from. Explain the importance of marketing research, you will be suggested as follows: (?? ? to meet the needs of its market where a company needs to understand its customers. (?? ? Companies use marketing research to identify ther potential markets. (?? ? Marketing research helps organisation create satisfied customers through the provision of the right goods(products), in the right place, at the right price, with the right information(promotion). Reference Marketing research is a systematic, objective collection and analysis of data about a particular target market, competition, and other environment inluding internal and external environment. It always incorporates some form of data collection whether it be secondary research or primary research which is collected direct from a respondent. The marketing research aims at meeting the needs of its market where a company needs to understand its customers. With the change or development internal and external environment of company, the product market will varies from many factors such as customers wants or demands. Since meeting consumers needs is the basic commercial laws, and important for the companys survival and profits making, the company can do some efforts to create more customers utilities (satisfaction) by marketing research. At the same time, customers satisfaction will be maximized if they are provided the right prodcts, in t