高中英语 M1 Unit 1Project Developing an ad campaign 公开课课件 牛津版　.pptVIP

M1 Unit 1Project Developing an ad campaign How do you build an ad campaign * * * * * * * * * * Two main types of advertisements ? commercial ads PSAs Step one: Lead in educate people about health, safety, or any other problem that affects public welfare promote products or service An ad campaign ? An ad campaign ? An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. How to build an ad campaign? Step two: Read for understanding How to start a successful ad campaign? You must _________________________________________, figure out exactly____________________________ and ___________________________________ You may need to employ different kinds of media, including__________________________________________________________. have a clear aim and an audience in mind what you want to tell the audience what you are trying to get them to do posters, newspapers, magazines, radio and television. Ⅰ Questions Before building an ad campaign, we need to consider three major questions first: 1. Who is your target audience? How to determine your audience? to do a little research and analysis in advance to explore what the audience already thinks 2.What do you want your ad campaign to say? 3.How to reach your audience? 2.What do you want your ad campaign to say? It’s time to decide___from all sides ________________________ _______________________ . And you may consider the following questions: What does my audience already know about this problem? What aspects of this problem would they care about or be concerned with? Is there some history behind the problem that they would be interested in? How does the problem personally affect their lives? what you want the audience to know or think about well-prepared or how to decide to what to say in your ad campaign? Main Idea: How to build an ad _________ *use different m____ to get your message _____ *decide what ________ you want