卢永峰：中国式合营销如何“俘获”终端市场.docVIP

卢永峰：中国式整合营销如何“俘获”终端市场 前言：市场营销中，终端是上连厂家、批发、代理商、经销商，下连消费者的重要纽带，担负着促成消费者购买行为的重要任务，终端的运营成功意味着产品价值的实现，也标志着企业利润的最终达成，因此，终端市场是未来的决胜地，谁掌握终端谁就是赢家。那么，企业怎样才能有效运营终端，顺利“俘获”终端市场呢？著名品牌营销策划专家、索象营销策划机构董事长卢永峰告诉我们一个答案：中国式整合营销模式。中国式整合营销是针对中国特色的竞争环境、中国特色的消费行为和心理、中国特色的文化环境，以中国企业实践案例和中国消费者为研究对象吸收科学共性的基础上的中国特色的营销理论能够体现中国力量的营销方法战略性地审视整合营销体系，从而制定出符合企业实际情况的营销市场研究与诊断、品牌战略规划、营销战略规划、新品上市规划、招商策划、终端实战与渠道优化、营销管理咨询、品牌设计、影视广告创意与制作、公关传媒、网站建设、微营销网站、网络营销推广、电子商务平台搭建、互动营销、APP开发、营销培训等产品陈列与展示门面广告招贴画、吊旗、展示柜销售营业员的现场促销、有奖销售、配赠销售的硬终端设施可以在提升产品品牌形象和品牌附加值的同时，形成良好的购买氛围，提高购客的购买欲望。与硬终端相比，软终端的工作 construction work area in the form of conference reviews. (2) review program review date is determined by the project manager; According to the project manager of project quality control Department requires preparation of a management plan, representative of the management audit of the project, approved by the project manager; Review Project Office issued notices of meetings; Project manager facilitates the review meeting, scheduled content under review; Quality control Department is responsible for the records, the preparation of the review report and corrective action plan, representative of the management audit of the project, approved by the project manager; Quality control Department is responsible for the preparation of records and reports the distribution list, or publish to the Internet by engineering part of the project staff and departments. Organized by the quality control Department is responsible for tracking the implementation of corrective measures inspections. 3.4.5 the output from the management review shall include the following elements: the effectiveness and suitability of the quality management system, whether it be maintained and revised; Quality policy and quality objectives are achieved and to meet customer requirements, whether it be maintained and revised; The allocation of resources to meet requirements, whether you need to add or adjust. 3.4.6 corrective action tracking and verification on th