毕业论文（设计）-创业计划书.docVIP

创业计划书 创业计划书 目录 1执行总结````````````````````````````````````````````````````````````````````````````````````````3 2.项目背景````````````````````````````````````````````````````````````````````````````````````````4 3.市场机会````````````````````````````````````````````````````````````````````````````````````````5 4.公司战略````````````````````````````````````````````````````````````````````````````````````````7 5.市场营销```````````````````````````````````````````````````````````````````````````````````````11 6.生产管理```````````````````````````````````````````````````````````````````````````````````````17 7.投资分析```````````````````````````````````````````````````````````````````````````````````````19 8财务分析```````````````````````````````````````````````````````````````````````````````````````20 9管理体系```````````````````````````````````````````````````````````````````````````````````````25 10.机遇与风险```````````````````````````````````````````````````````````````````````````````````26 11.风险资本的退出`````````````````````````````````````````````````````````````````````````````27 1、执行总结 世说新“饮”股份有限公司，传承中国古代的药材理念，努力用高科技实用化的健康饮品满足大众需求，公司目前拥有药材善·饮配技术，延用于《本草纲目》有一定的技术基础。 “心语饮品”在《本草纲目》的基础上，使用高科技技术，为目前处于亚健康人群提供健康的饮品。 市场 据调查目前全国处于健康人群占5%，处于亚健康状态的人有75%，其余20%处于病态。 健康与长寿，自古以来就是人类共同愿望和关心的话题，特别是现代社会，随着物质生活水平提高和精神生活日益丰富人们越来越渴望健康，所以我们的产品就是应运而生的健康产品。 生产与营销 本公司准备在东北白山区地区建设原料种植厂，采用纯天然草本，适应人群，而且，初期成本为2.1元，售价 为4-5元。与正常饮品价钱相似。且不加任何有害物质的健康饮品处于空白状态，因此市场前景巨大。我们用好的口碑去感染消费者，再加上我们的大力宣传，2-3年销售额和利润都大幅上升。 投资与财务 组织与人力资源 2.项目背景 据了解，饮品市场已经是很大，但是能让人放心健康适合总结的饮品却是少之又少，可以说几乎没有。所以我们用此有利优势开创我们的品牌。 尤其是现在的糖尿病，肥胖症等病的发病率高，我们就是针对全国健康亚健康，各种病人，量身定做的自己的饮品。使全国消费者身体摆脱亚健康，更好的奉献与国家和 社会。这样一来就解决了一些人不敢吃、不敢喝的隐患。 产品介绍 我们的产品很多元化，既是多元化，并不单单是口味的多元化，世说新“饮”公司是性能多元化，有助睡眠、安神的，有含有薰衣草提取精华的，有精选于大豆、螺旋藻，含瓜粉的高营养物质的，有新鲜水果和蔬菜的原汁饮品，口感好、营养、健康、适用于各种各样的人群。 世说新“饮”公司的产品，从“芦荟、车前子壳、沙蒜、沙棘果……到五谷杂粮，再到新鲜蔬菜水果，营养多多，健康多多。 注：本产品包装采用无污染技术。（采用5号塑料；瓶身设计为环保商标；产品商标。） 使用方法：开盒即饮 研究与开发 世说新“饮”公司经营1年以后，可以扩大规模再引进水果蔬菜泥等，用五谷所作的糕点等健康食品。 短期目标 服务群众，使世说新“饮”公司有一定的知名度