海尔集团公司英百科.doc

Content outline: company profile the company introduced CEO company industry the products of the company how to promote Haier products the modes of transport Haier washing machine Questionnaire company profile Haier Group is a leading global set of home appliance solutions provider and virtual-real fusion distributors. The company was founded in Qingdao in 1984.Since the venture, Haier adhere to the user demand as the center of the innovation system to drive the sustainable and healthy development of enterprises, from an insolvent, was on the verge of collapde of the collective small plant development to become the world’s largest household appliance manufacturers On 2011, Haier Group global turnover of 150900000000yuan,17countries in the world with more than 80000emplyees,Haier users around the world more than 100 countries and regions. In the domain of white goods. Haier Group holds a number of consumer life brand .Which, according to the statistics of Haier brand, has won for three consecutive years the world’s largest sales of household appliances brand(data source: Euromonitor International Euromonitor).In the era of Inter, Haier build open innovation system to support the brand market development, as of 2011,has declared 12318 patents, or 8350authorized patens; cumulative reported77international standard proposal, of which 27 have been published and implemented, is China’s paten applications and submit to international standards of the largest home appliance enterprises. In the gobal domain of white home appliance, Haier is growing as the industry leader and regulators.the company introduced CEO 唐浩 Haier Group CEO Zhang Ruimin, Shandong, Laizhou, a senior economist, University of Science and Techonlogy of China master of business administration, the Haier Group party secretary, the chairman of the board of directors, chief exeutive officer Zhang Ruimin is the founder of Haier Group, the sixteen CPC Central Committee, alternate member.On 1984,Zhang