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Report and Technical Writing-- Proposals I. Checking the Exercises of “Analytical Reports” What are the major differences between informational reports and analytical reports? (Ex. 1 on p.94) Informational reports help the management collect information about corporate operations. Like informational reports, analytical reports collect and present data, but their emphasis is on analyzing, drawing conclusion and proposing recommendation. What is the difference in function between a recommendation report and a feasibility report? The function of a recommendation report is to persuade the management to accept the decision and take action. Unlike recommendation report, the function of a feasibility report is not to persuade the management to accept the decision, but to make it believe that the decision is correct. Introduction A proposal is a document written to persuade readers to adopt a plan or a course of action. The readers may be colleagues within your organization or potential customers outside the organization. A proposal can be produced for internal or external use. A proposal may be solicited or unsolicited. It is solicited when you are asked by your superior to submit it. It is unsolicited when you decide on your own to submit the proposal to the superior without waiting for anyone to ask you to do so. Because a proposal offers a plan to fill a need, readers will evaluate your plan based on how well you answer the following questions: What is the existing problem that the proposal addresses? What do you propose to do? What is the benefit of what you propose? How do you plan to do it? When do you plan to do it? How much will it cost? To answer these questions effectively, make certain that your proposal is organized and written to address the needs of your entire audience. You will likely have more than one reader because proposals often require more than one level of approval. As you assess your readers, take into account their role in the o