国际竞争策略.docVIP

Global Industrial Analysis Institute of International Business, National Don-Hwa University Fall, 2009 Professor: Yu-Shu Peng 彭玉樹 Office:共同大樓Room404 Classroom:理A209 Time: Thurs., PM 6:10~9:00 Phone: Ext. 3049 Teaching Assistance:研二邱威達Office Hours: Thurs. PM2:00~5:00 E-mail: yspeng@mail.ndhu.edu.tw Course Objectives This course provides useful techniques for analyzing industries and the strategic logics of industrial organization. Through this course training, students are expected to be capable of making comprehensive analysis of an industry and to provide possible may be valuable strategies for a specific firm. . Grading system Your grade in this course will be evaluated on the basis of the following inputs: I. Class participation and presentation 15% II. Case Studies 60% 3 case studies III. Boss Competition 15% IV. Final Exam 20% Course format The students in this class can achieve a high level of learning effect through participation in class discussions. To stimulate class discussion, students are recommended to study the readings before class. The lecturer and students both share the presentations of selected chapters or papers listed below. S/He should present the main content of the reading and lead the discussion. A handout is required for each presentation. Case analyses and assigned readings should be done in groups of about five persons. Case/reading write-ups are due at the time when the case/reading is to be discussed in class. No late submission of case/reading write-ups will be accepted. Textbooks and Readings *指定教科書 *Modern Competitive Analysis, by Shron M. Oster, 1999 Oxford , 華泰書局代理 Global and Transnational Business, by Stonehouse, G., J. Hamill, D. Campbell, and T. Purdie 2000 . 華泰書局代理 *Competitive Strategy, Competitive Advantage, and National Competitive Advantage，by Michael E. Porter 1980，1985，1990 . 華泰書局代理 「策略九說」，吳思華 1996 , 麥田出版社 「競合策略」，by Adam M. Brandenburger and Barry J. Nalebuff 1996 , 許恩得譯，培生集團。 李吉仁 2000 , 產業分析的迷與思 Schedule