策划方案-清凉一夏饮品店营销计划书范文.docVIP

我创业 学校：合肥经济技术职业学院 论文名称：清凉一夏饮品店营销策划书 清凉一夏饮品店营销策划书 目录 目录…………………………………………………………………………………… 一、前言··························································3 二、关键词························································3 三、产品分析······················································4 四、市场分析······················································4 ⑴目标市场分析····················································4 ⑵市场需求分析····················································4 ⑶竞争状况分析····················································5 五、STP分析·······················································5 ⑴市场细分（segmentation）··········································5 ⑵目标市场（targeting）·············································5 ⑶市场定位（position）··············································6 六、SWOT分析·······················································6 ⑴优势（S）·························································6 ⑵劣势（W）·························································6 ⑶机会（O）·························································6 ⑷威胁（T）·························································7 七、4Ps分析························································7 ⑴产品（Product）···················································7 ⑵价格 (Price) ····················································7 ⑶分销（Place）·····················································8 ⑷促销 (Promotion)·················································8 八、选址分析·······················································8 ⑴道路交通状况分析·················································8 ⑵人流量分析·······················································9 ⑶选址图···························································9 九、投资的经营损益分析·············································9 ⑴新店的投资预估···················································9 ⑵运营阶段的成本···················································10 ⑶每日经营财务预算·················································10 ⑷收入预算························································