英文课件 国际市场营销 chapter 10.pptVIP

The opportunities for international marketers of consumer goods and services today have never been greater New consumers are springing up in many emerging markets, which promise to be huge markets in the future In the more mature markets consumers’ tastes become more sophisticated and complex due to increases in purchasing power The difference between tangible products and services The difference between business-to-consumer and business-to-business markets Intense global competition is placing new emphasis on manufacturing quality products Quality, as a competitive tool, is the decidi