管理信息系统04.pptVIP

Chapter 4 Computer Use in an International Marketplace 4.2 The Multinational Corporation (MNC) Parent company and group of subsidiaries Operates across Products Markets Nations Cultures Each Subsidiary Has Its Own Geography Goals Policies Procedures 4.2.1 Special Need for Information Processing in an MNC Influenced by internal and external conditions Seeks to minimize environmental uncertainty Uncertainty - Difference between information required and information possessed Requires ‘good’ use of information technology to achieve desired performance 4.2.2 Types of MNC Organizational Structure