黑龙江2012年考机械制造及自动化(独本)“经营管理”考试大纲.docVIP

黑龙江省高等教育自学考试 机械制造及自动化(080302)专业（独立本科段） 经营管理考试大纲 (课程代码 5519) 黑龙江省高等教育自学考试委员会办公室 二○○九年四月 《经营管理》考试大纲 适用专业：机械制造及自动化（独立本科段） 学 时：64学时 一、课程的性质 目的和任务 本课程其教学目的和任务是培养理工科学生树立系统意识和市场竞争观念，能够掌握现代企业包括产、供、销、人、财、物各方面各环节在内的管理及决策知识，现代技术与管理能够结合起来，适应现实对人才培养的客观要求。计划的概念分类，组织的概念，计划工作的原理、组织结构类型；了解领导的概念，控制的概念及程序，掌握领导的行为理论与激励理论。企业战略基本概念，熟悉其特点与程序；掌握波特理论中企业五种基本的竞争力量；了解市场调查概念及市场调查内容市场预测的概念、市场预测的内容及分类；掌握战略评价方法；市场预测的方法；了解经营决策的程序与原则，掌握经营决策的概念及方法。掌握目标市场策略、市场营销策略，理解市场营销观念、市场细分、市场定位，了解市场营销环境。掌握了解市场调查概念及市场调查内容；市场预测的概念、市场预测的内容及分类；了解经营决策的程序与原则，掌握经营决策的概念及方法。通过本章的学习，使学生熟练掌握目标市场策略、市场营销策略，理解市场营销观念、市场细分、市场定位，了解市场营销环境。掌握掌握掌握现代企业管理邵一明立信会计出版社管理学原理周三多复旦大学出版社( ) A.品牌 B.品牌名称 C.品牌标志 D.商标 （2）提出管理的“十四条原则”的管理学家是A．泰罗孔茨马斯洛letters and calls, and do practical things for the masses combine good, effective through reaching people at the service of the last mile. Third, foster the development of new energy, new General Secretary XI Jinping stressed development of innovation forest restructuring, revitalization of the old industrial bases in Northeast China is the States major strategy, Central has issued comprehensive opinions of revitalizing Northeast China and other old industrial bases, the CPC Central Committee on revitalization in Northeast China were ... Vigorous determination does not waver, the work does not slacken off. Be firm with in the development has more to do with hard, and not muddle along, passive inaction. To rely on their own efforts, cant wait, cant wait, stand still. This not only provides new opportunities for development in our region, and gave us new requirements. We must seize the opportunity, full use of national policy, has to be more complicated, to start and target, give full play to the initiative of leading cadres at all levels, active, active, focusing on building new momentum for development, accelerating transformation of forest development. To implement the new development philosophy. Philosophy is the action guide, new ideas and new deve