汽车市场营销微境分析1.docVIP

 本科生（自考）毕业论文（设计） 题目 汽车市场营销微观环境分 学生姓名 准考证号 学 院 专 业 指导教师 目录 摘要………………………………………………………………………………………………2 Abstract…………………………………………………………………………………………3 引言………………………………………………………………………………………………4 一、汽车市场营销分析………………………………………………………………………5 1.1汽车市场营销的概念…………………………………………………………………5 1.2汽车市场营销的作用…………………………………………………………………5 二、国内外汽车市场营销微观环境分析…………………………………………………6 2.1企业内部分析……………………………………………………………………………6 2.2竞争者分析 ……………………………………………………………………………7 结论…………………………………………………………………………………………9 致谢…………………………………………………………………………………………10 参考文献……………………………………………………………………………………11 摘 要 随着汽车市场环境和竞争环境的变化，正确合理运用汽车市场营销是汽车企业成功的关键，随着社会生产力水平的不断提高和汽车市场经济体系的完善，购买汽车的消费者日益增多，现代市场市场营销不仅要求企业发展，制定吸引人的价格，使目标顾客易于取得他们所需要的产品，而且还要求企业控制其在市场上的形象，设计并传播有关的外观、、购买条件以及产品给目标顾客带来的利益等方面的信息，即进行市场营销活动。As the automotive market environment and the competitive environment changes, the right marketing strategy for rational use of cars in the automotive key to business success, with the level of social productive forces and the continuous improvement and automotive markets, the improvement of economic system, an increasing number of consumers to buy a car, Hyundai Motor marketing, business development requires not only the products meet the market demand to develop an attractive price, the target customers easily get what they need to automotive products, but also requires companies to control its image in the market, design and dissemination of information on the appearance, performance, , purchase conditions and products to target customers such as the benefits of information, namely, conducting promotional activities. Automotive increasingly fierce competition among enterprises, the importance of promotion has become increasingly prominent in modern society as well as being applied in a number of auto companies. Promotion strategy to become a