^marketing analysis(宝洁市场营销案例分析英文版).pptVIP

Marketing Analysis Maker：###### ###### The PG has one of the largest and strongest trusted brands, including Pampers, Tide, Pantene, Pringles, Crest and Olay, and so on. 　Lets take shampoo for example:It is not taking Consumer demographic variable characteristics（like ，age or sex），but according to the features of consumer hair to niche markets.Head and shoulders, it is need for dandruff hair;Pan ting, hair needs nutrition;Rejoice, is for those who want silky hair;VS，for professional hair care。Each brand has its specific market, and each brand products and have more specific segment.procter gamble products market segmentation is a comprehensive and accurate, covering almost all markets. PGs multiple-brand strategy, from the function, price, packing and so on various aspects divided into multiple markets, meet different levels, different needs of various customer demand, and thus cultivate consumer brand preference to our enterprises, improve its loyalty, the company formed a strong impression in the customer heart, improved the market leadership and brand reputation of the procter gamble. Customer propaganda and accumulation of knowledge 　　Ordinary consumers lack of understanding of her hair and maintenance knowledge.Procter gamble, make each product according to different hair, and have clear instructions on product packaging, make the customer in the choice of shampoo can according to their own situation to choose the right hair products.Procter gamble printed 800 free phone number on all of the products , convenient customers consult related issues. Innovatived advertising strategy Advertising positioning and brand positioning together.PG existing including float soft, pantene and head shoulders shampoo, vs and clairol five brand, each brand has its characteristics of market positioning. Choosing spokesperson opportunely, show the brand image. Procter gamble company, accordi