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Prime Time 　　On October 7， the second season of The Voice of China， a talent show on Zhejiang Satellite TV， ended， having proven an even bigger success than its first season. 　　This season not only maintained high ratings but also embraced a dramatic increase in turnover. During its 2012 season， the show generated a total revenue of 300 million yuan（$49.23 million）. The figure jumped to 1 billion yuan （$164.1 million） this year. 　　Some regard The Voice of China as the first show to make Chinese audiences familiar with the concept of franchised TV shows. The show is an adaptation of The Voice