KFC简介.pptVIP

Introduction KFC, also know as Kentucky Fried Chicken, is a chain of fast food restaurant based in Louisville, Kentucky. The company was founded as Kentucky Fried Chicken by colonel Harland Sanders in 1952. KFC Belongs to Yum(百胜餐饮集团) . products staple food 主食 pot food 小食 Catering 配餐 Pastries 甜点 cold drink 冷饮 Beverage 饮料 KFC IN CHINA In China, KFC has been opened over 4000 stores during 25 years. There are 6 million people eat food in KFC every day, it already has 305000 employees up to now. KFC IN CHINA KFC: localization strategy- do in China as the Chinese do 肯德基：本土化战略——入乡随俗” localization strategy: 1、Business strategy 2、 Products strategy 3、 Target market Business strategy Ⅰ jump start, first impressions are most lasting Ⅱ franchise, accelerate development Ⅲ Chinese characteristic, the positive innovation Ⅳ science location, efficient operation Ⅰ“抢跑”，先入为主 Ⅱ特许经营，加速发展 Ⅲ中国特色，积极创新 Ⅳ科学选址，高效运营 Products strategy KFC spares no effort to meet different need of Chinese consumers Target market strategy Strategies of market target : KFC-FAMILY-ORIENTED Family big box KFCs effect in china With the customer satisfaction as the center value chain management let consumer enjoy gourmet brand and have more choices Final objectives Chinas KFC, slowly become the Chinese of KFC. “中国肯德基，慢慢成为中国人的肯德基。” Thank you ! * * Nutrition breakfast Fried dough sticks Lotus fresh Vegetable soup Old Beijing chicken roll Product localization 老北京鸡肉卷 芙蓉鲜蔬汤 油条 营养早餐