新目标九年级unit13sectionB.pptVIP

Discuss and Answer the questions: 1.How do you think of the ad.?2. Do you believe the ad.?3.What are pros and cons of the ads?Please find out them . * * . Unit 13 section B Advertising :pros and cons Pros of ads: Cons of ads: help you compare different products; help you save money make our cities and countryside look ugly ads can be confusing or misleading ads can lead you to buy something you don’t need Language points: 1.in the modern world 在当今世界 2.advertising 整体的广告行动 advertisement 为达到广告目的所刊登的每一则广告 3.aim specifically at teenagers 特别瞄准了青少年 4. It’s true that some ads can be very useful. 有些广告很有用,这点倒是真的. 5.for instance与for example相似 6. When prices are listed, you can go to the store with the lowest price. 当价格被列出的时候，你可以去价格最低的商店 7.Be confusing or misleading含糊不清的和令人误解的 9.don’t really tell you anything about the quality of the product 没有真正地告诉你关于产品质量的任何 10.The picture in an ad look a lot better than the real thing 广告图片比真实的东西要好很多 11.At times an ad can lead you to buy something you don’t need at all 有时候，广告引诱你去买一些一点用都没有的东西。 Lead n.(戏剧、电影等的）主角.v.引导、引诱 3b:Complete the article: Some?advertisements?tell?the?truth?and?some?don’t.?For?example,?the?Easy?Care?Shampoo?says?it?will?give?the?shiniest?hair?ever.?But?my?friend?tried?it?and? found?it?didn’t?work.?Lookout?Sunglasses?they don’t?even?keep?out?the?sun!?And?there?is?the? StarshineToothpaste.?It?tastes?terrible.??But?the? Beauty?Cream?is?a?real?thing.?It?works?really?well?for?me.? Let’s read the slogans: 1． Good to the last drop．滴滴香浓，意犹未尽。（麦斯威尔咖啡） 2． Obey your thirst． 服从你的渴望。（雪碧） 3. The taste is great. 味道好极了。（雀巢咖啡） 4． We lead. Others copy．我们领先，他人仿效。 （理光复印机）。 6． Take time to indulge． 尽情享受吧！（雀巢冰激凌） 7. Just do it. 只管去做。（耐克运动鞋）  8. Ask for more. 渴望无限。（百事流行鞋）  Ex: A.根据所给的首字母,完成句子. In the m________ world , a ________ is everywhere. Others hate ads,s________ that they make our cities and country -side look ugly. 3.When prices are listed , you can go to the store with the l________