高三英语 unit5 Warming up and reading课件 人教版.pptVIP

Thank you very much! * A quiz 1.When and where did the first form of advertising appear? In Greece and Egypt around 1500 B.C. 2.When was the first printed advertisement? In London 1477. 3.When was the first commercials on radio? In about 1920. 4.When was the first commercial on TV? After World War 2. advertisement broadcast mislead promote slogan designer mouthpiece influence brand annoying persuasive …… …… What information do you think ads can give you? ( ) Place where you can buy the computer ( ) Colour and shape ( ) Comparison with other computers ( ) The keyboard and screen ( ) What kind of people use the computer ( ) Brand ( )Reasons why you should buy the computer ( ) Weight and size ( ) Feature ( ) Price Ad 3 Ad 2 Ad 1 Listen and make some notes. Are all ads used to promote a product or to increase a company’s profit? 1.Where can people advertise? 2.Why do some people find ads very annoying ? 3.How do companies get their message across? 4.How do ads help customers? 5.In what way do ads introduce new products? 6. Why are some well-known persons names as spokesmen or spokeswomen? 7.What are “bait-and- switch” ads? 8.How can we be smart customers? 1) The word “advertising” means to make a product known to . A. managers through broadcast B. leaders by radios C. firms by printed notices D. people in various ways. 2)One advantage of advertising is that it helps . A. increase product sales B. make a product more expensive C. increase production D. reduce the costs of a product 3) Advertising is a highly developed . A.information B. industry C. trade D. science Listen to the tape and choose the best answer. 4) The development of radio, television, cinema, magazines and newspapers has with the development of advertising. A. followed up B. gone hand in hand C. gone behind