剑桥商务英语资Unit 11.docVIP

Unit 11 Marketing 11.1 Project an image ( (((((((((( 突出形象 A. Warmer 1. What kind of image you think the company is trying to project with its logo? up-market（adj.adv.高檔的（地））, down-market, trendy(fashionable)（adj.流行的，穿著時耄的）, athletic, robust, （強壯的、強健的） healthy, noblest, （adj.高貴的） high-quality, prominent, （adj.杰出的、顯著的）mature（adj.成熟的，考慮周到的v.使成熟）, reliable, 2. The introduction of BBC A British stated-financed television, and radio network 3. Decide which logo of BBC you prefer, and tell us why. B. Listening 1. New Words broadcasting ( ( n. 广播 launch (((((((( n. 投放市场 opportuni