助野日盛袜业V设计说明.docVIP

四川师范大学本科毕业设计 《助野日盛袜业VI设计》的设计说明 学生姓名 肖洋 院系名称 应用技术学院 专业名称 艺术设计 班 级 2011级艺术设计 学 号 2011371131 指导教师 贺丽琴 完成时间 2015年 3 月 25 日 《助野日盛袜业VI设计》的设计说明 艺术设计专业 学生姓名: 肖 洋 指导教师: 贺丽琴 摘要： 企业标志是企业整体的象征，又是其核心要素，是统一标准的视符号，它将经营理念，企业文化，经营内容，企业规模，产品特性等要素传递给社会公众，使之识别和认同企业的图案和文字。办公事务用品，包括名片，信封信纸，礼品，工作证VI设计提供理论参考和借鉴，更好地为企业的发展服务，在竞争激烈的环境下争创品牌，使企业VI给更多的人留下深刻的印象，从而产生消费的欲望。 VI设计分为AB两个部分，A-基本要素：以标志、标准字、标准色、标志和标准字的组合。B-应用系统部：分办公用品、企业外部建筑环境、企业内部建筑环境、交通工具、服装服饰、广告媒体、产品包装、公务礼品。 此次助野日盛袜业VI设计分为AB两个大部分，里面分别分有4个小部分来全方位的诠释此VI的标识，配色，组合等，包括一些列相应产品，如礼物，员工服装，广告牌等，更能体现出一个企业的VI在现代社会中起到的推广效应。 关键词：企业标志 助野日盛袜业VI 推广效应 “Desgned to help wild Risheng socks VI” design description Arts and Design Student: Xiao Yang Teacher: He Liqin Abstract: the corporate logo is a symbol of the whole enterprise, and its core elements, is the standard visual symbols (with a simple symbol, it will socks) business philosophy, corporate culture, management content, enterprise scale, product transfer characteristics and other factors to the public, to identify and recognize the patterns and characters of enterprise. The enterprise VI design called sukeno Risheng socks VI design, to office supplies, including business cards, stationery, gifts, work permit, packaging and advertising and a series of articles can spread the most direct, most strongly to the general public. To provide theoretical reference for VI design enterprises, to better serve the development of the enterprise, in the competitive environment to enable enterprises to create brand, VI more impressive, resulting in consumer desire. VI AB design is divided into two parts, A- basic elements: with a combination of logo, standard word, standard color, symbol and standard word. B- application system: office supplies, enterprise external environment of architecture, the internal environment of architecture, transportation, clothing, advertising media, product packaging, business gifts. The sukeno Risheng s