《城市旅游主题形象定位探究——以苏州为例》范文.docVIP

城市旅游主题形象定位探究——以苏州为例 摘 要本文旅游资源总体概况和主题旅游形象现状，旅游主题形象的定位与塑造，旅游主题形象的推广，旅游形象的宣传和营销存在的问题发展对策，旅游主题形象品牌化的创建进行研究，探讨最适合苏州的旅游主题形象，从而打造苏州旅游主题形象品牌化。 关键词 旅游主题形象；形象定位；品牌化； City Tourism Image Positioning Research —Taking Suzhou as an example Abstract image has become the powerful weapon for tourism market competition. Numerous domestic and foreign countries and cities almost all shape and design the tourism image of the city .All of them have loud promotional language of tourism image. Through the vivid tourism image to attract tourists, to occupied the tourism market. This article through the general