Chapter 5 Promotion.pptVIP

Chapter 5 Promotion Topics Covered Introduction to promotion Promotion mix Promotion mix deciding factors Advertising Personal selling Sales promotion Public relation Promotion is, therefore, about companies communicating with customers. Promotions Mixthe set of promotional tools that are used to communicate with customers and consumers Advertising--introduction It is any paid-for non-personal presentation and promotion of ideas, goods or services by an identified person. It is to publicize a new product, or to remind the public that a product is still around or to show the advantages, uti