如何做好休闲食品网络营销.docVIP

“苏伯汤”的网络宣传策划 小组名称 Shine-Go 学 校 东华理工大学 院 系 经济与管理学院 指导老师 李智强 组 长 张玉兰 组 员 周丛，谢红文 E-mail doris2360@163.com 完成时间： 2009年 03 月 23 日 目录 引言 一、需求分析 二、目标分析 三、网站的网络营销调研策略 四、产品定位 五、目标群体 六、网站的宣传和产品宣传共进 一）、依托企业官方网站的网络营销 二)、不依托企业官方网站的网络营销策略 七、销售渠道 八、总结 引言 随着Internet发展，我们的生活面临着哥白尼式的转变。与传统煤体不同,在互联网上，大家都是参与者,每个人既是资源的消费者,又是资源的生产者。来自ACNielsen的数据显示，中国网民网上购物的比例为63%，低于亚太地区和全球比例。对许多推出网站的企业而言,互联网络的基本功能,是作为企业和消费者之间的沟通中介,而互联网本身的双向沟通特性,使得消费模式从单向变为互动互联网可以使之更好地掌握对手的情况,根据其信息及时调整相关的营销策略和宣传重点。严格按照QS标准、ISO9001和HACCP管理体系的要求进行生产管理，确保生产出“安全、健康、美味”的各种食品。安全、健康、美味the economic development in the new normalOf awareness errors, deep awareness economic development new normal of objective inevitability, prevent one-sidedness, and simplistic, cannot to whether on himself favourable to judge new normal bad; cannot put new normal as a basket, what are to in loaded; cannot put new normal as haven, put work bad do, and didnt dry good of reasons are due Yu new normal, for not officer, and not development find excuses. Actively promote the supply side of structural reforms and implement the CPC Central Committee defined five pillars of policy and five priorities, implement the major decisions and arrangements of the central support accelerated development of Fujian, a good grasp of the old Soviet areas, green development, precision significant opportunities to alleviate poverty. (4) lead to overcome difficulty, dare to play. Dare not sword, before major problems before not to grasp the nettle and on front, afraid to come forward before the crisis and error cant bear responsibility, not firmly fight these issues before the evil, strengthen the sense of responsibility, to take charge. Dont want to under the new situation, not as good as issues, enhance vigor, growing new skills, new, do dry dry dry active, do we want to do good, to take Shi Liuyin, grasping the iron mark strength and hard work together create