汽车促销策略分析文(2015-5-11 17.46.55)(2015-5-17 16.7.58).docVIP

陕西交通职业技术学院 毕业设计（论文） 题 目 榆林晶鑫比亚迪4S店售后客户流失分析 系 部： 汽车工程系 专 业： 汽车技术服务与营销 学 号: 020331202606 班 级： 汽贸1226班 姓 名： 吕力涛 指导老师： 赵苑 2015年 5 月 1 日  榆林晶鑫比亚迪4S店售后客户流失分析 摘 要 汽车作为提高生活质量和工作效率的交通工具，逐渐走进寻常百姓家庭。由此推动了汽车产业进入快速发展的轨道去，汽车消费将成为一个新的亮点，潜在的汽车消费市场孕育着巨大的商机，而汽车营销市场的快速发展与营销人才需求的矛盾日益突出。就此4S店的管理制度也日益完善，尤其在服务方面，各家4S店更是重视，与其说4S店之间比的是销量，还不如说4S店之间比的是服务，没有好的服务就没有好的销量，这是每个4S店都透明的答案，所以各家4S店都在完善自己的管理制度，让自己的服务更好，销量也能够提升. 关键词： 汽车，管理制度，服务，销量 Automobile sales promotion strategy for analysis ABSTRACT The car as to improve the quality of life and work efficiency of transportation, gradually into ordinary family. The auto industry has entered a rapid development track, car consumption will become a new bright spot, the potential auto market gestates tremendous business opportunities, while the rapid development of automobile marketing and marketing talent demand contradiction. Chinese market will become the global auto companies to participate in global competition strategic market, market strategy change, possibly to Chinese car to become the global automotive manufacturing center offers opportunities for automobile industry. Recent changes in three, led to the Chinese auto market may produce major change, Chinese automobile industry has the opportunity to become the global manufacturing center and innovation center. The car as to improve the quality of life and work efficiency of transportation, gradually into ordinary family. The auto industry has entered a rapid development track, car consumption will become a new bright spot, the potential auto market gestates tremendous business opportunities, while the rapid development of automobile marketing and marketing talent demand contradiction. Chinese market will become the global auto companies to participate in global competition strategic market, market strategy change, possibly to Chinese car