unit2C.pptVIP

Text C The Strategic Management 1 A company’s strategy is the game plan the management is using to stake out a market position, conduct its operations, attract and please customers, compete successfully, and achieve organizational objectives. A strategy thus entails managerial choices among alternatives and signals organizational commitment to specific markets, competitive approaches, and ways of operating. 2 Closely related to the concept of strategy is the concept of a company’s business model, and a term now widely applied to management’s plan for making money in a particular busine