五粮液行业分析2.pptVIP

Business Philosophy of Wuliangye Group To build up a staff team equipped with strong consciousness of competition, tough spirit of struggling, keen desire for success, strong sense of rationality and practicality, and first-class ability; to enable the customers to realize their dreams, to committee itself to improving the quality of the customers life and work and to satisfying their material and spiritual demands, and to promote the social advancement in all-around way. Core values Be devoted to profession and public. Be for refinement and against waste.We are here just for our customers. Be the first to worry about the customers woes and the last to enjoy ourselves Objectives To satisfy the material and spiritual enjoyment of the customers and the employees; To realize superexcellent economic, environmental and social benefits. Cultural concepts To create values for the customers, to help the employees realize their dreams to create a splendid future for Wuliangye Group with a common effort. Development orientation To become a world-known company dealing in world-famous liquor from a well-known Chinese company dealing in Chinese famous liquor, to optimize resource allocation and market in the world, and to enhance the competitiveness of its products and services all around the world. To integrate it into the world economy cycle, to guide Wuliangye Group on the road to new-type industrialization, to extend its industrial chain, to improve comprehensive economic benefits, and to maintain its number-one comprehensive benefits and competitive-ness in the industry. Strategies To increase the market share of medium and high-priced brands To reduce the market share of low-priced brands and to carry out (1+9+8) project. Core and subsidiary businesses Wuliangye Group Co., Ltd., a modern corporation boasting a profound corporate culture, is mainly engaged in the production and operation of Wuliangye and its serial alcohols, while concurrently it is manuf