The Marketing Project.pptVIP

Restaurant Marketing Restaurant Marketing is a crucial element in the success or failure of any restaurant. Great food and great service are the other obvious elements. If you get the latter two elements right, over time your restaurant will be a success if you’ve done your market research thoroughly. The length of time it takes to succeed will be dependant on how well you market your restaurant. Market research is an essential component of your restaurant marketing efforts. If you get your market research wrong, the chances are you will position you restaurant in the wrong area of the marketplace. Before you spend any more on opening a restaurant or promoting your existing restaurant, you need to consider what your unique selling proposition (USP) is and whether it’s appropriate and appealing to potential customers in your immediate location. Restaurant marketing starts with market research to determine whether there is a demand for your restaurant’s offering, and if not, what your alternate USP should be.  Market research According to as follows a few problems to make a research: Local culture and custom The price level the local people aimed at The kind of food or drink they often need The busy time of the restaurant Solutions The market research of the region To whole analysis in the restaurant To promote sales in the restaurant inner part To certain the target consumer The restaurant’s campaign Key messages about campaign The decoration of restaurant The orientation of dining The category of cuisine Usps -Special Cuisine Certain target If a restaurant wants to continue to keep on conducting，it must have fixed consumer. Our restaurant is to belong to a recreational place and can make people enjoy a delicious 。So it mainly face to young people or middle age community. Activitise Have own food and special feature food. Launch the new delicious to meet the consumers’ need at certain period. Special activitise. We can make