CI desig of the development direction of Chinese enterprises.doc

CI design of the development direction of Chinese enterprisesIn the 21st century, when we mention CI, it seems inappropriate, even if it is a very prosperous period, nor bring to China a few successful examples of companies, but the more time its the end of valley, our outlook on should be a longer farther. American futurist John Naisbitt emphasized ? The 21st century will return to Long century, China will become a world power. As Chinas market economy development, corporate image design must establish a modern, CI is the representative of modern design features. CI term, (Corporate Identity) on a Chinese designers and entrepreneurs is not new. It was to prevail in the nineties, and now stagnant, and in Chinas accession to WTO, Chinese companies create international brand case, CI is a hopeless situation or to lend a hand to help businesses? Brand is a fundamental task of CI, it will in the Chinese enterprises to emerge and what kind of model to accomplish this task? CI eighties into China, nineties to help domestic enterprises take off, people think she is a mystery, here, let us look at CI in the end is what?CI is a way the Japanese say, the Chinese say CI is a strategy, I said, CI is a business strategy first. Pard Rand United States teach the famous theory of the three pillars of CI, namely: the individual enterprise image, corporate image, corporate identity design to divide CI system. They are representative of MI, BI, VI. For example: a country, MI as if the countrys constitution, to determine the nature of the country; BI is the countrys laws, regulations, codes of conduct of citizens, while the VI is the national flag, national emblem. On a personal image, a persons temperament, personality is an individual image; behavior, training is an individual impression, hair dress is the individual identification. Design for the operation, in addition to other professional performances, the overall image of the movie Road features BI design, professional ethics,