Evaluatig the Effectiveness of School-Based Media Literacy Curricula.doc

导读：本文对以学校为本位的媒介素养课程的有效性如何评估展开了讨论，指出，媒介素养教育依据理论标准的不同有不同的形式，对媒介素养教育的评估有必要随着学习主体的变化而变化。大幅度增加评价研究是必要的，同时，整合媒介素养研究领域的内容也具有是有效性和实用性。 Evaluating the Effectiveness of School-Based Media Literacy Curricula By Peter L. Worth（Stanford University） Abstract: Media literacy education takes a variety of forms depending on theoretical rationale. Assessment measures for media literacy evaluation necessarily vary with the learning objectives. While substantially more evaluation research is necessary, programs which integrate media literacy studies into the content areas seem to be both effective and practical. While many implementations of media literacy instruction are currently in practice in the U.S., significant evaluation research is needed to determine which are most effective. Determining a broad evaluation criteria becomes more difficult given the variety of pedagogical and theoretical bases upon which these curricula are founded. Given the research literature we have today, it appears that integration of media literacy concepts into the existing curricular content areas may be more effective than teaching it in a stand alone context. Varying theoretical rationale for media literacy education Of course, one’s rationale for teaching a media literacy curriculum will have a significant impact on the learning outcomes desired and, eventually, measured. There is a considerable variance of opinion in the U.S. and worldwide over not just whether, but why to teach media literacy (Hobbs Frost, 2003; Kellner, 2000; Kubey, 1998; Semali, 2003). This debate over curricular inclusion involves the protection of children, participation in culture, learning theory, the politics of schools, and the skills required for modern living. The research in this area tends to be more focused on making the case for the need for media literacy education rather than the effectiveness of any one approach. Kubey divides the discussion geographically describing the U.S. as being primarily “inocula