体验商务英语课后案unit2.docVIP

Unit 2 Brands Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. 1 A brand can be a name, a term or a symbol. It is used to _______C_______ a product from competitors’ products. A differ B compete C differentiate D compare 2 Brands should add value to products. It’s a _______B________ effect whereby one plus one equals three. A energy B synergy C coordination D collaboration 3 The better-known the brand name, the more people want to ___D____ it _______. A copy…off B send…off C break…off D rip…off 4 In the past Calvin Klein took a relatively passive ________A_______ to the counterfeit problem. A approach B method C way D mode 5 But as sales and brand _______B_________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters. A image B awareness C management D loyalty 6 I’m worried about the sales of the range of fragrances we ________D________ two years ago. A sold B mounted C impounded D launched 7 The advert stated – jokingly – that 7 million points were needed for someone to ______B______ the jet. A declare B claim C announce D specify 8 A business student, John Leonard, intends to take Pepsi Cola to________B_______ regarding the promotion because he thinks they should give him the prize. A home B police C school D office 9 Customers have become less loyal to brands and are more willing to ______D______ to lower-priced coffee products. A trade in B trade for C trade